Internet statistics comparison betwwen 2015 and 2016 in Vietnam including Social media and Mobile

In 2016 the trends is more subscriptions than in 2015 but less active users

Internet statistics in Vietnam confirms high potential business opportunities in 2016.

Table of content

• Digital in Vietnam
• Annual growth in Vietnam
• Time Internet users spend on media in Vietnam
• Internet use in Vietnam
• Share of web traffic in Vietnam
• Social media use in Vietnam
• Top active social plateform in Vietnam
• Mobile phone in Vietnam
• Mobile activities in Vietnam
• e-commerce by device in Vietnam
• e-commerce by device in Vietnam

Digital in Vietnam (2015 — 2016)

• Total Population: 90.7 — 93.95 Million
• Active internet User: 39.8 — 47.30 Million
• Active Social Media Account: 28 — 35 Million
• Mobile Connections: 123.8 — 142.99 Million
• Active Mobile Social accounts: 24 — 29 Million

Annual growth in Vietnam (2015 — 2016)

• Growth in the number of Active internet User: +10% — +10%
• Growth in the number of Active Social Media Account: +40% — +25%
• Growth in the number of Mobile subscriptions: +4% — +5%
• Growth in the number of Active Mobile Social accounts: +41% — +21%

Time Internet users spend on media in Vietnam (2015 — 2016)

• Average daily use on the Internet via a PC or a tablet: 5 hours 10 Minutes — 4 hours 39 Minutes
• Average daily use on the Internet via a mobile phone : 2 hours 41 minutes — 2 hours 25 minutes
• Average daily use on social media via any devices : 3 hours 4 minutes — 2 hours 18 minutes
• >Average daily television viewing time (Internet Users who watch TV): 1 hour 48 minutes — 1 hour 31 minutes

Internet use in Vietnam (2015 — 2016)

• Total number of active Internet users: 39.8 — 47.3 Millions
• Internet users as a percentage of the total population : 44% — 50%
• Total number of active mobile Internet users : 32.4 — 39.7 millions
• Mobile Internet users as a percentage of the total population : 36% — 42%

Share of web traffic in Vietnam (2015 — 2016)

• Share of web page views via laptop & desktop:76% — 71%
• Share of web page views via mobile phone: 20% — 24%
• Share of web page views via tablet: 4% — 4%

Social media use in Vietnam (2015 — 2016)

• Total number of active social media accounts:28 — 35 millions
• Active social media account as a percentage of the total population: 31% — 37%
• Total number of social account accessing via mobile: 24 — 29 Millions
• Active mobile social media account as a percentage of the total population:26% — 31%

Top active social plateform in Vietnam (2015 — 2016)

• Facebook: 21% — 29%
• Zalo: ?? — 25%
• Facebook messenger: 14% — 25%
• Google+: 13% — 20%
• Skype: 12% — 15%
• Viber: 9% — 11%
• Line: ?% — 10%
• twitter: 8% — 9%
• Pinterest: 5% — ?%
• Linkedin: 5% — ?%
• instagram: 5% — 9%
• badoo: ?% — 6%
• badoo: 4% — ?%

Mobile phone in Vietnam (2015 — 2016)

• Total number of mobile subscriptions: 143 millions
• mobile subscriptions as a percentage of the total population: 152%
• Percentage of mobile connections that are pre-paid: 89%
• Percentage of mobile connections that are post-paid: 11%
• Percentage of mobile connections that are broad-band: 26%

Mobile activities in Vietnam (2015 — 2016)

• Percentage of the population using media apps: 24%
• Percentage of the population watching video on mobile: 29%
• Percentage of the population playing games on mobile: 23%
• Percentage of the population using mobile location based search: 19%
• Percentage of the populationd using mobile banking: 28%

e-commerce by device in Vietnam (2015 — 2016)

• Percentage of the population who used a PC to research a product to buy last month: 27%
• Percentage of the population who bought something online via a PC last month: 37%
• Percentage of the population who used a mobile phone to research a product to buy last month: 45%
• Percentage of the population who bought something online via a mobile phone last month: 33%

Statistics from Simon Kemp / we are social (http://wearesocial.sg/)

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