Internet statistics in Vietnam 2015 including Social media and Mobile figures

Internet statistics in Vietnam shows high potential business opportunities in 2015.

Table of content

Digital in Vietnam

  • Total Population: 90.7 Million
  • Active internet User: 39.8 Million
  • Active Social Media Account: 28 Million
  • Mobile Connections: 123.8 Million
  • Active Mobile Social accounts: 24 Million

Annual growth in Vietnam

  • Growth in the number of Active internet User: +10%
  • Growth in the number of Active Social Media Account: +40%
  • Growth in the number of Mobile subscriptions: +4%
  • Growth in the number of Active Mobile Social accounts: +41%

Time Internet users spend on media in Vietnam

  • Average daily use on the Internet via a PC or a tablet: 5 hours 10 Minutes
  • Average daily use on the Internet via a mobile phone : 2 hours 41 minutes
  • Average daily use on social media via any devices : 3 hours 4 minutes
  • >Average daily television viewing time (Internet Users who watch TV): 1 hour 48 minutes

Internet use in Vietnam

  • Total number of active Internet users: 39.8 Millions
  • Internet users as a percentage of the total population : 44%
  • Total number of active mobile Internet users : 32.4 millions
  • Mobile Internet users as a percentage of the total population : 36%

Share of web traffic in Vietnam

  • Share of web page views via laptop & desktop:76%
  • Share of web page views via mobile phone: 20%
  • Share of web page views via tablet: 4%

Social media use in Vietnam

  • Total number of active social media accounts:28 millions
  • Active social media account as a percentage of the total population: 31%
  • Total number of social account accessing via mobile: 24 Millions
  • Active mobile social media account as a percentage of the total population:26%

Top active social plateform in Vietnam

See the global figures about social plateform > Read more about Global social media statistics in 2016

Facebook users from 11 to 2015 in Vietnam

  • 3-2015: 31.3 Millions
  • 12-2014: 27 Millions
  • 8-2013: 19.6 Millions
  • 10-2012: 8.5 Millions
  • 2-2011: 1.4 Millions

Mobile phone in Vietnam

  • Total number of mobile subscriptions: 123.8 millions
  • mobile subscriptions as a percentage of the total population: 141%
  • Percentage of mobile connections that are pre-paid: 89%
  • Percentage of mobile connections that are post-paid: 11%
  • Percentage of mobile connections that are broad-band: 26%

Mobile activities in Vietnam

  • Percentage of the population using media apps: 24%
  • Percentage of the population watching video on mobile: 22%
  • Percentage of the population playing games on mobile: 18%
  • Percentage of the population using mobile location based search: 16%
  • Percentage of the populationd using mobile banking: 14%

Mobile activity share in Vietnam

  • Electronic banking: 4%
  • Shopping: 6%
  • Map usage: 11%
  • Product Information: 24%
  • Game: 25%
  • Online video: 34%
  • e-mail checking: 38%
  • Music: 39%
  • Search: 45%
  • Social network: 46%

e-commerce by device in Vietnam

  • Percentage of the population who used a PC to research a product to buy last month: 27%
  • Percentage of the population who bought something online via a PC last month: 24%
  • Percentage of the population who used a mobile phone to research a product to buy last month: 18%
  • Percentage of the population who bought something online via a mobile phone last month: 15%

Statistics from Simon Kemp / we are social (http://wearesocial.sg/)

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